Are you a musical artist looking for ways on how to promote your music? You might be the hottest musical artist in your city, but if nobody knows about you, then you might not go far with your career in music.
If you’re reading this blog post, it means that you’re an artist looking for ways on how to promote your music in 2018.
Music promotion can be very complicated, in fact, it’s one of the biggest barriers for a newbie music artist. But, the truth still remains, that if done well, your music can be all over the place banging on clubs and radio stations.
If you’re reading this blog post, it means that you’re an artist looking for ways on how to promote your music in 2018.
Music promotion can be very complicated, in fact, it’s one of the biggest barriers for a newbie music artist. But, the truth still remains, that if done well, your music can be all over the place banging on clubs and radio stations.
It’s no surprise that there are tons of good musicians out there, but the only thing limiting their fame and success is promotion. They don’t have anyone that can help them promote their music, and they don’t know how to promote their music properly.
If you’re a musical artist or you have a career in music and have released a song that you’d love to promote, you’re in the right place.
There are several ways that you can promote your music that will lead to real success in the music industry. I’ll be sharing with you 6 proven strategies you can use to promote your music in 2018. These strategies work 100% for musical artists, and many of the artists you listen to now have used these basic strategies to get their name out in the music industry. Here they are:
If you’re a musical artist or you have a career in music and have released a song that you’d love to promote, you’re in the right place.
There are several ways that you can promote your music that will lead to real success in the music industry. I’ll be sharing with you 6 proven strategies you can use to promote your music in 2018. These strategies work 100% for musical artists, and many of the artists you listen to now have used these basic strategies to get their name out in the music industry. Here they are:
1. Social Media
Clearly, social media sites are one of the best ways to get your music out there. Though, your success is largely up to you and how effectively you can grow you followers - real followers.
Social media sites like Facebook, Twitter, Instagram and YouTube are great platforms you can use to promote your music in 2018. For upcoming artists trying to make a name in the music industry with no record label support, social media is one free tool you should leverage in order to get your music out there.
To use social media for your music promotion, 80% of your post should be conversational and filled with stories of ‘what’s coming up’ with your music (behind the scenes), leaving only 20% for overt promotion of your music.
Another way to use social media to promote your music is by telling leveraging the support of your friends on social media or other popular pages. Friends and admins of popular pages are able to and willing to help you promote your music on their own social media accounts. If only 10 will agree to share your songs on their Facebook and Twitter account twice a day, that’s a big step in the right direction.
Using social media to promote your music can even land you a contract with a record label. Imagine what it’ll be like when a record label discovers your social media account and sees that a huge number of people are already following you and are engaging with your songs. It becomes an easy win for the label. You already know that if you can get a label to know that you can make them money, it will be easier for them to sign you up.
Warning: Don’t let your post on social media be all about your music promotion, make your page engaging and conversational. Share videos of your studio section, your music producer, funny posts, etc.
Social media sites like Facebook, Twitter, Instagram and YouTube are great platforms you can use to promote your music in 2018. For upcoming artists trying to make a name in the music industry with no record label support, social media is one free tool you should leverage in order to get your music out there.
To use social media for your music promotion, 80% of your post should be conversational and filled with stories of ‘what’s coming up’ with your music (behind the scenes), leaving only 20% for overt promotion of your music.
Another way to use social media to promote your music is by telling leveraging the support of your friends on social media or other popular pages. Friends and admins of popular pages are able to and willing to help you promote your music on their own social media accounts. If only 10 will agree to share your songs on their Facebook and Twitter account twice a day, that’s a big step in the right direction.
Using social media to promote your music can even land you a contract with a record label. Imagine what it’ll be like when a record label discovers your social media account and sees that a huge number of people are already following you and are engaging with your songs. It becomes an easy win for the label. You already know that if you can get a label to know that you can make them money, it will be easier for them to sign you up.
Warning: Don’t let your post on social media be all about your music promotion, make your page engaging and conversational. Share videos of your studio section, your music producer, funny posts, etc.
2. Live Music Promotion
In this digital age, just because one can sit at home, write a song, produce it and get it out to the world does not mean you can abandon the offline world. Live music promotion is another proven way to promote your music and even make some money from it.
If you observe, most rock bands flock to night clubs and restaurants so they can perform and use the platform to promote their music and grow an audience that will love their music. With this in mind, you should be asking yourself how you can bring your music in front of many people through live shows.
If you observe, most rock bands flock to night clubs and restaurants so they can perform and use the platform to promote their music and grow an audience that will love their music. With this in mind, you should be asking yourself how you can bring your music in front of many people through live shows.
If playing at a club is the only answer that comes to your head, then think further. What about music festivals? What about you hosting a free music concert in your city where you will perform most of your songs and also have the chance to sell your album?
You can contact music event planners and promoters in your city and find out how you can jump into the list of performing artists for community events. This is one good way to get your name and music to a new fan base and get noticed by local news outlets.
If you’re given the chance to, hand out flyers directing people where they can find your songs. If you’re as good as you think and you impress the 100+ audience that might be present on the concert, you’ll end up going home with new fans who will find all your music from the flyers you shared while performing.
You can use live music promotion to promote your music and grow a fan base of music that love your music.
You can contact music event planners and promoters in your city and find out how you can jump into the list of performing artists for community events. This is one good way to get your name and music to a new fan base and get noticed by local news outlets.
If you’re given the chance to, hand out flyers directing people where they can find your songs. If you’re as good as you think and you impress the 100+ audience that might be present on the concert, you’ll end up going home with new fans who will find all your music from the flyers you shared while performing.
You can use live music promotion to promote your music and grow a fan base of music that love your music.
3. Collaborate with Other Musicians
As an upcoming artist, it might be very difficult to do the promotion of your music all by yourself. Collaborating with other musicians can be an easy way to go about it.
You must’ve heard the saying that “two heads are better than one”. Collaboration should not be overlooked when it comes to music promotion. It is a great way to get in front of new group of people and grow your fan base.
If you can collaborate with other musicians in your own genre of music that has a huge audience, it’s certain that your music will reach a far audience. You can choose to work with bands in your genre of music or with similar fans and promote your music.
You can also collaborate with other musicians to do a cover song and release it out to the public. You can feature two to three artists to do a cover song of a popular artist. This way the featured artist gets to share the song with their own fans and their fans get to know about you and will want to connect with you via any means (mostly social media).
From there, they will get to know you and download or stream your songs or buy any of your records on sale.
If the cover song becomes a hit, record labels and music venue concert promoters will surely find you, and before you know it, your music is all over the place.
To get other artists attention, you can share their newest track with your fans and let the artist know about it. They will surely reciprocate the favor. This is one of the best marketing tools out there.
You must’ve heard the saying that “two heads are better than one”. Collaboration should not be overlooked when it comes to music promotion. It is a great way to get in front of new group of people and grow your fan base.
If you can collaborate with other musicians in your own genre of music that has a huge audience, it’s certain that your music will reach a far audience. You can choose to work with bands in your genre of music or with similar fans and promote your music.
You can also collaborate with other musicians to do a cover song and release it out to the public. You can feature two to three artists to do a cover song of a popular artist. This way the featured artist gets to share the song with their own fans and their fans get to know about you and will want to connect with you via any means (mostly social media).
From there, they will get to know you and download or stream your songs or buy any of your records on sale.
If the cover song becomes a hit, record labels and music venue concert promoters will surely find you, and before you know it, your music is all over the place.
To get other artists attention, you can share their newest track with your fans and let the artist know about it. They will surely reciprocate the favor. This is one of the best marketing tools out there.
4. Promote Your Music and Sell it in Your Website
This is one best ways to go about promoting your music in 2018. Unfortunately, social media platforms are not your own website and definitely, you don’t have control of what how many people are directed to your landing page. There are times when it will be difficult to find all your music online, mostly in one place for people to play or download. This is where your own branded website comes into play.
It is advisable that as a person with a career in music, you’ll need to get a website that you’ll be using as a marketing tool to promote and sell your own music in 2018.
The more often your fans spend time on your site, engaging with your content, the more they will fall in love with your music and will share the links with their friends on social media.
If you’re just starting out, it’s likely that you may not have updates of music tours and events to share on your website with your fans. The best way to go with this is to embed a blog with it.
It’s very easy to set up a blog on the homepage of your site. What you will be doing with your blog is just posting songs, blog posts that have to do with your career in music, what you are working on etc.
The main purpose of doing this is to keep readers engaged. Don’t just be talking about yourself on your site. Talk about other musical artists and what is special about them.
You can be publishing posts like “My top 10 list of new songs” in your genre every week. This will surely get your readers to keep coming to check which songs are toping the chart.
When you keep doing this consistently, the day you will release your music on your site, many eyes will see it that very day and it will go viral.
It is advisable that as a person with a career in music, you’ll need to get a website that you’ll be using as a marketing tool to promote and sell your own music in 2018.
The more often your fans spend time on your site, engaging with your content, the more they will fall in love with your music and will share the links with their friends on social media.
If you’re just starting out, it’s likely that you may not have updates of music tours and events to share on your website with your fans. The best way to go with this is to embed a blog with it.
It’s very easy to set up a blog on the homepage of your site. What you will be doing with your blog is just posting songs, blog posts that have to do with your career in music, what you are working on etc.
The main purpose of doing this is to keep readers engaged. Don’t just be talking about yourself on your site. Talk about other musical artists and what is special about them.
You can be publishing posts like “My top 10 list of new songs” in your genre every week. This will surely get your readers to keep coming to check which songs are toping the chart.
When you keep doing this consistently, the day you will release your music on your site, many eyes will see it that very day and it will go viral.
5. Promote with Email
Your email list is one tool that will be useful in promoting your music in 2018. Having an email list where your readers can subscribe to your newsletter is very important. This is why your site must have either a pop-up telling readers to submit their email so as to get latest update or have a landing page where you direct traffic to so they can subscribe to your site.
The last thing you will want to expect is see your readers read and not come back again to your site. The best way to avoid this is to have an email list so you can keep them in one place and be communicating with them.
Imagine having an email list of 50,000 subscribers with at least a 50% open rate. This means when you release any music, it will get to more than 25,000 people.
An easy way to get people to sign up to your email list is to trade something of value in exchange for their email address. This has been the way most internet marketers do it, and it produces a great result.
Don’t please, don’t use a free song for trade. Instead, you can use a paid song or a music software that is not common and expensive to get. When readers know that they can’t get what you are offering elsewhere, they will surely subscribe to your list. After the email capture, now you to keep them by sending only content which is relevant and engaging.
Always make sure you keep your subscribers “warm” by always sending them content that will direct them to your site either daily or weekly.
The last thing you will want to expect is see your readers read and not come back again to your site. The best way to avoid this is to have an email list so you can keep them in one place and be communicating with them.
Imagine having an email list of 50,000 subscribers with at least a 50% open rate. This means when you release any music, it will get to more than 25,000 people.
An easy way to get people to sign up to your email list is to trade something of value in exchange for their email address. This has been the way most internet marketers do it, and it produces a great result.
Don’t please, don’t use a free song for trade. Instead, you can use a paid song or a music software that is not common and expensive to get. When readers know that they can’t get what you are offering elsewhere, they will surely subscribe to your list. After the email capture, now you to keep them by sending only content which is relevant and engaging.
Always make sure you keep your subscribers “warm” by always sending them content that will direct them to your site either daily or weekly.
6. Reach Out to Music Blogs
As usual, you can’t do your music promotion alone even if you have a killer website, a huge number of followers on social media and a big email list. You can’t have all the crowd no matter how hard you try. You will have to reach out to numerous music blogs to help you promote your music to their audience.
This is one music promotion hack you need to learn in 2018. Doing this will help you reach new audience that may not know you. Bloggers are always looking for fresh contents to keep their audience engaged, and the cool thing is, there are tons of small music blogs that will gladly say yes to promote your music on their platform.
Do a Google search to find out as many music blogs as you can find. The more, the better. Blogs have the tendency to have a niche following, and you may find favour in that niche if your music is good enough.
When you arrive at their blogs, look for any dedicated music submission form to fill and submit your music. If there is no music submission form on the blog, send the admin a message via email. At least, you will surely find a way to contact the admin.
This is one music promotion hack you need to learn in 2018. Doing this will help you reach new audience that may not know you. Bloggers are always looking for fresh contents to keep their audience engaged, and the cool thing is, there are tons of small music blogs that will gladly say yes to promote your music on their platform.
Do a Google search to find out as many music blogs as you can find. The more, the better. Blogs have the tendency to have a niche following, and you may find favour in that niche if your music is good enough.
When you arrive at their blogs, look for any dedicated music submission form to fill and submit your music. If there is no music submission form on the blog, send the admin a message via email. At least, you will surely find a way to contact the admin.
Conclusion
The result you will get from promoting your music will not happen overnight, but as you follow the strategies explained above, you will surely get a good result that will impress you. Of course, you may not be able to take action on all the strategies listed above, but whatever route you would want to take, make sure you do it the right way.
If you are someone with a career in music and you want more guidance on how to improve your musical career so you can land a record deal, kindly click thatsmygig.com and we will guide you through.
If you are someone with a career in music and you want more guidance on how to improve your musical career so you can land a record deal, kindly click thatsmygig.com and we will guide you through.
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